Shoprite launches R5 sanitary pads

The Shoprite Group has announced that it has intensified its efforts to provide customers with products that are affordable and accessible. The group has expanded its R5 offering to include sanitary pads for women and girls. According to the group, this is an item that is a basic human right. Shoprite says that it continues to look for ways to stretch a R5 further by selling food and other essentials that only require a R5 coin as payment. Shoprite's 600g in-house brown bakery bread retails for only R4.99, which is the same price as when it first launched in April 2016. Its stores have sold more than 266 million loaves. Shoprite has further indicated that it continues to help hard-pressed customers access basic food items. In 2017, it introduced a range of R5 deli meals, and it is launching a R5 pack of sanitary pads to help keep young girls in school.

In 2017, Shoprite introduced discounted deli meals so that hard-pressed consumers with only R5 in their pocket can afford to eat. Just in the last 12 months, stores have served more than 23 million meals to customers for R5 or less, with the three most popular being a large igwinya (vetkoek),
chicken hot dogs, and fried egg and tomato sandwiches. Manufactured locally, its newly launched sanitary pad pack contains eight individually wrapped maxi pads, and are available exclusively from Shoprite and Usave supermarkets for only R5. The Shoprite Group says that it continues to look for other ways to help its customers save money. The Xtra Savings programme has saved consumers more than R2.1 billion between July and December 2020. Since the start of the national lockdown, the Shoprite Group concludes that it has intensified its food security efforts, donating more than R100-million in surplus food to organizations, spearheading several critical initiatives around the country. For more information, visit www.shoprite.co.za.